Sustainbility
We are 4ocean Plastic Neutral
WE USE A POUND,
WE REMOVE A POUND
That’s right—for every pound of plastic we use in production, we remove a pound of plastic from waterways elsewhere. To coordinate this massive collection goal, we work with 4ocean to help employ captains and crews all over the world who work seven days a week removing debris from oceans, rivers, and coastlines. 4ocean audits the collection amounts to ensure our status as Plastic Neutral is accurate and verified.
Achieving plastic neutrality has been a goal of ours for a long time. In 2022, by collecting 36,000 lbs of ocean-bound plastic, we finally got there. But that was just the start. In 2024, we’re aiming to collect 63,000 lbs of ocean-collected plastic. That’s the equivalent of about 2,835,000 plastic water bottles, or 44,100,000 plastic bags, or 31,500,000 plastic straws. In other words: finding a lot of stuff that we definitely don’t want in the water, and keeping it out of the water.